Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Identiv, collectID to Deliver Fully Authenticated Fan Experience for NHL Nashville Predators - Ink World Magazine

What are you searching for?

Sign in
Flexible Electronics News

Identiv, collectID to Deliver Fully Authenticated Fan Experience for NHL Nashville Predators

First NHL team to fully unlock exclusive fan content with embedded NFC tags.

Author Image

By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Identiv, Inc. announced its collaboration with collectID to enable authentication and a connected brand experience with the limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinne.

The jerseys contain an embedded near-field communication (NFC) tag designed for a long-term marketing relationship with fans who can scan the tag and register to unlock exclusive content and offers. The tags verify jersey authenticity and also enable an engaging experience for fans via the IoT, allowing them to digitally interact with the team.

The Nashville Predators are the most recent Identiv and collectID opportunity to integrate embeddable NFC life-of-garment tags to create a memorable fan experience. The collaboration enables product authentication, verification, and a fan engagement experience via embeddable NFC life-of-garment tags.

“Our partnership with collectID and this activation with the Predators is an exciting statement about the increase in adoption of life-of-garment tags,” said Amir Khoshniyati, VP and GM Transponders, Identiv. “This is another big step in providing digital identities to physical products of all types.”

The 500 commemorative jerseys mark the first player in franchise history honored with a retired jersey rising above the Bridgestone Arena in “Smashville”.

“We are excited to partner with collectID on this jersey project,” said Dave Urso, senior VP of operations for the Nashville Predators and Bridgestone Arena. “Adding this technology to the Pekka Rinne retirement jersey offers us the ability to communicate directly with our fans in a very targeted fashion while delivering exclusive content to them. We look forward to future integrations with collectID, again offering exclusive opportunities for our fans that they cannot get anywhere else.”

Identiv selected NFC tags featuring the highest security level based on NXP NTAG 424 DNA chips. The unique antenna design and tag conversion allow easy integration into jerseys, and other clothing, and can withstand rigorous wash and dry cycles. NTAG 424 DNA NFC tags are also ideal for anti-counterfeiting and verifying proof of ownership, providing a personalized experience within each interaction and drawing the brand and consumer closer through each unique digital experience.

“This collaboration with the Nashville Predators was very meaningful, the opportunity to make the last Pekka Rine jersey commemorative is extremely special,” said David Geisser, co-founder of collectID. “This is more than a physical product, collectID makes it a living, evolving experience for fans. The Predators can add new features, content, and even vouchers to give back to loyal fans and connect them to sports icons like Rine.” 

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters